Brand identity · Nonprofit

St. Mary & Martyr Marina Church

A parish serves many audiences at once: families, youth groups, scouts, college students, new visitors. This identity gives St. Mary & Martyr Marina Coptic Orthodox Church in Gresham, Oregon one visual voice across all of them.

ClientSt. Mary & Martyr Marina Coptic Orthodox Church
RoleBrand designer
ToolsAdobe Illustrator, Photoshop, Canva templates
DeliverablesPrimary logo, ministry lockups, retreat campaign graphics, event & social templates
St. Mary and Martyr Marina Coptic Orthodox Church logo
The brief

Before this project, each ministry produced its own materials with its own look. Flyers, social posts, and event graphics read as separate organizations rather than one church. The parish needed a primary identity strong enough to carry tradition, flexible enough for a scout troop and a college retreat, and simple enough for volunteers to apply consistently.

System

The primary mark anchors a family of ministry lockups, so scouts, youth club, and retreat programs each get an identity that is clearly their own and clearly the church's. Campaign graphics for the high school and college spring retreats show the system flexing: different themes and imagery per event, one recognizable underlying structure.

Reusable templates keep the system alive day to day. Volunteers produce announcements and social posts that stay on-brand without a designer touching every file.

Scout ministry lockup and badge design for the church scouts program
Youth club sub-brand graphic for the church
College spring retreat campaign poster
High school spring retreat campaign poster
Social media announcement template applying the church identity
Event graphic template applying the church identity
Outcome

Every ministry now publishes under one identity. Materials that once looked like five organizations read as one parish, and the template system lets volunteers produce consistent communications week after week.