Marena Yaacoub
Creating visual identities, campaigns, and digital experiences that help organizations communicate and grow.
Selected projects
Haya Organic Tea
A complete identity and packaging system for an Egyptian organic tea brand, built on traditional floral motifs and a name that means life in Arabic.
St. Mary & Martyr Marina Church
A unified identity for a Coptic Orthodox parish in Gresham, Oregon, spanning the primary mark, ministry sub-brands, and campaign graphics for retreats and events.
Egypt Travel Guide
A travel magazine for first-time visitors to Egypt: travel tips, must-see attractions, and Ancient Egyptian history organized into a clear editorial system.
Portland Heritage Trees
Guide cards and matching seed packets for Portland's heritage trees, designed as one cohesive set for explorers and nature enthusiasts.
What I do
Brand identity
- Identity systems & logo design
- Packaging design
- Typography & color systems
- Brand guidelines & templates
Print & editorial
- Publication & magazine layout
- Booklets, pamphlets & books
- Stationery & invitation suites
- Print production management
Marketing & campaigns
- Multi-channel campaign design
- Email marketing
- Social media content
- Nonprofit fundraising communications
The person behind the work
Marena runs an end-to-end freelance practice while managing multi-channel marketing for a national nonprofit. Her campaigns tripled an Instagram audience from 4,000 to 12,000 followers, sustain a 42 percent average email open rate, and support more than $250,000 raised in annual giving.
- LocationPortland, Oregon
- CertificationAdobe Certified Professional, Illustrator
- EducationBA Graphic Design, Portland State University
- LanguagesEnglish, Arabic, ASL